Flowers Cranford Privacy Policy for Local Customers

Introduction

This Privacy Policy explains how Flowers Cranford collects, uses, shares, and protects the personal information of individuals placing orders within Cranford and the surrounding districts. Our commitments reflect our compliance with the General Data Protection Regulation (GDPR), and this policy applies to all services and transactions provided by Flowers Cranford to customers in these areas.

What Data We Collect

When you place an order with Flowers Cranford—either by phone, in-person, or through our website—we collect only the minimum personal information required to fulfill your order and provide customer service. This typically includes:

• Name: To identify you as our customer and for delivery purposes.
• Contact Details: Such as address, delivery address, and telephone number, to communicate with you and ensure timely delivery of your order.
• Order Details: Including the products you have selected, any gift messages, and delivery instructions.
• Payment Information: Securely processed through our payment providers. We do not store your card details after the transaction is completed.
• Correspondence: Records of any interactions between you and Flowers Cranford, such as feedback, complaints, or requests.

We do not collect more information than is necessary, and we never knowingly collect data from minors.

Lawful Basis for Processing Your Data

Flowers Cranford collects and uses your personal data in accordance with the lawful bases under GDPR. The main grounds for processing your information are:

• Contractual Necessity: To fulfill your order or to take steps at your request prior to entering into a contract (for example, to provide a quote).
• Legal Obligations: To comply with laws relating to record-keeping, tax, and accounting requirements.
• Legitimate Interests: In certain situations, such as contacting you with service updates or seeking feedback on your experience, provided this does not override your fundamental rights and freedoms.
• Consent: We may occasionally request your consent for certain additional uses of your data, such as direct marketing. Whenever consent is the basis, it can be withdrawn at any time.

How We Use Your Information

The personal information we collect is used strictly for the following purposes:

• Processing, confirming, and fulfilling your flower orders.
• Delivering products to your chosen address within Cranford and nearby areas.
• Providing customer service and responding to your enquiries.
• Maintaining records for tax and accounting purposes as required by law.
• Improving our products and services based on customer feedback.

We do not use your information for automated decision-making or profiling.

Retention of Your Data

Your personal information is retained only as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Specifically:

• Order and delivery information is held for a period necessary to complete your order and address any customer service queries.
• Business records, including invoices and transaction details, are retained for up to seven years to comply with tax and accounting regulations.
• Where we process your information based on consent and you withdraw it, your personal information will be deleted unless there is another legitimate basis for retention.

Data Processors and Sharing Information

To process orders efficiently, Flowers Cranford may share certain personal information with external service providers (data processors), strictly on a need-to-know basis. These include:

• Payment Processors: For secure handling of invoice and card payments.
• IT and System Providers: For infrastructure hosting, order management, and secure backup.
• Delivery Partners: To facilitate successful and timely deliveries within Cranford and the surrounding districts.

All data processors are contractually bound to only process your data in accordance with Flowers Cranford's instructions and to maintain appropriate security. We do not sell or rent your personal information to third parties for marketing purposes. Information may also be disclosed where required by law.

Your Rights Under GDPR

As a customer within Cranford and the surrounding districts, you have several rights over your personal data:

• Right to Access: You can request a copy of the personal information we hold about you.
• Right to Rectification: If any of your data is inaccurate or incomplete, you have the right to ask us to correct it.
• Right to Erasure: In certain circumstances, you can ask for your personal information to be deleted.
• Right to Restrict Processing: You may restrict how we use your data while a complaint or correction is being resolved.
• Right to Data Portability: Where processing is based on consent or contract, you may request your data in a format that can be transferred to another provider.
• Right to Object: Where we use your information based on legitimate interest, you may object to this.
• Rights in Relation to Automated Decision-Making: Flowers Cranford does not use automated decision-making in our services.
• Right to Withdraw Consent: Where we rely on your consent, you can withdraw it at any time.

We will respond to any rights request within one month, and there is no fee unless your request is manifestly unfounded or excessive.

Data Security

Flowers Cranford takes the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your data against unauthorized access, accidental loss, or destruction. All staff and data processors are required to handle your information confidentially and securely.

Changes to This Privacy Policy

This Privacy Policy may be updated periodically to reflect changes in our practices, services, or legal requirements. The most current version is always available to our customers. If significant changes are made, we will notify you where required by law.

Contact and Further Information

If you have any questions about this Privacy Policy or how Flowers Cranford handles your data, you may contact us for more details or to exercise your privacy rights. We are committed to protecting your privacy and upholding the highest standards of data protection for all customers in Cranford and its surrounding districts.